Calicut University • BBA • Semester 1
Digital Marketing For Business — Syllabus
Lecture Notes
- Module I: Introduction to Digital Marketing
- Module II: Search Engine Marketing & Content Strategy
- Module III: Social Media Marketing & Email Campaigns
Unit 1: Concept, Scope, and Evolution of Digital Marketing vs Traditional Marketing. •
Unit 2: Digital Marketing Ecosystem – Search, Social, Content, Email, and Mobile Channels.
Unit 3: Understanding Online Consumer Behavior and Digital Buyer Personas. •
Unit 4: Digital Marketing Strategy & Customer Acquisition Funnel. •
Unit 5: Search Engine Optimization (SEO) – On-Page, Off-Page, and Technical SEO. •
Unit 6: Keyword Research, Link Building, and Search Algorithm Updates. •
Unit 7: Search Engine Marketing (SEM) & Pay-Per-Click (PPC) Advertising via Google Ads.
Unit 8: Content Marketing – Blogging, Video Marketing, and Content Distribution. •
Unit 9: Social Media Marketing (SMM) – Meta (Facebook/Instagram), LinkedIn, X,
YouTube.
Unit 10: Social Media Advertising, Audience Targeting, and Community Management. •
- Module IV: Digital Analytics & Performance Measurement
Unit 11: Email Marketing – Subscriber Lists, Drip Campaigns, and Automation. •
Unit 12: Influencer Marketing and Online Reputation Management (ORM). •
Unit 13: Web Analytics – Google Analytics (GA4) Setup, Key Metrics, and Reporting. •
Unit 14: Measuring Conversion Rates, CTR, CPA, ROI, and Customer Lifetime Value (CLV).
Unit 15: Mobile Marketing, App Store Optimization (ASO), and Push Notifications. •
Unit 16: Legal, Ethical, and Privacy Issues in Digital Marketing (GDPR, Data Protection).
Digital Marketing for Business
Download Official Syllabus Notes (PDF)
Calicut University • FYUGP 2024 Syllabus
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