Calicut University • BBA • Semester 5
Business Research Methods — Course Syllabus
Course Code: BBA5CJ301 • Semester V Curriculum Structure
Module Outline
| Module | Title & Coverage |
|---|---|
| Module I | Introduction to Business Research & Problem Definition |
| Module II | Research Design & Measurement Scales |
| Module III | Data Collection & Sampling Methods |
| Module IV | Data Analysis, Hypothesis Testing & Report Writing |
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Module I: Introduction to Business Research & Problem Definition
- Unit 1: Meaning, Scope, Objectives, Types of Business Research (Exploratory, Descriptive, Causal).
- Unit 2: Research Process Steps – Problem Definition, Literature Review, Gaps.
- Unit 3: Formulating Research Questions, Hypotheses (Null vs Alternative).
- Unit 4: Research Ethics, Plagiarism, Informed Consent.
Module II: Research Design & Measurement Scales
- Unit 5: Research Design – Experimental, Non-Experimental, Longitudinal, Cross-Sectional.
- Unit 6: Measurement Scales – Nominal, Ordinal, Interval, Ratio Scales.
- Unit 7: Scale Construction – Likert Scale, Semantic Differential, Thurstone Scale.
- Unit 8: Validity (Content, Construct, Criterion) & Reliability (Cronbach Alpha).
Module III: Data Collection & Sampling Methods
- Unit 9: Primary Data Collection – Questionnaire Design, Interviews, Observation, Focus Groups.
- Unit 10: Secondary Data Sources, Internal/External Records, Data Verification.
- Unit 11: Sampling Concepts – Population, Sample Size Determination, Sampling Errors.
- Unit 12: Probability Sampling (Simple Random, Stratified, Cluster) vs Non-Probability Sampling (Convenience, Purposive, Quota).
Module IV: Data Analysis, Hypothesis Testing & Report Writing
- Unit 13: Data Preparation – Editing, Coding, Tabulation, Data Cleaning.
- Unit 14: Hypothesis Testing – Parametric Tests (t-test, Z-test, ANOVA) & Non-Parametric Tests (Chi-Square).
- Unit 15: Statistical Software (SPSS/Excel) for Descriptive and Inferential Analysis.
- Unit 16: Research Report Writing – Layout, Structure, Citation Styles (APA/MLA), Executive Summary.
BBA5CJ301Business Research Methods
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Calicut University • FYUGP 2024 Syllabus
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