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BBA5FS114 • Communicating with AI
Official Syllabus
Calicut University • BBA • Semester 5

Communicating with AI — Course Syllabus

Course Code: BBA5FS114 • Semester V Curriculum Structure

Module Outline

ModuleTitle & Coverage
Module IArtificial Intelligence Foundations & Business Overview
Module IIData-Driven Decision Making & Business Intelligence
Module IIIAI Integration, Change Management & Entrepreneurship
Module IVNatural Language Processing & Generative AI
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Module I: Artificial Intelligence Foundations & Business Overview

  • Unit 1: Definitions, Scope, and Evolution of AI (ANI, AGI, ASI Overview).
  • Unit 2: Key Milestones in AI & Machine Learning Foundations.
  • Unit 3: Business Applications across Finance, Marketing, Operations, HR.
  • Unit 4: Ethical Considerations, AI Bias, Data Privacy & Regulatory Risks.

Module II: Data-Driven Decision Making & Business Intelligence

  • Unit 5: 3 Tiers of Analytics – Descriptive, Predictive, Prescriptive.
  • Unit 6: Decision Support System (DSS) Architecture.
  • Unit 7: Data-Driven Decision Making (DDDM) Lifecycle.
  • Unit 8: Augmented BI & AI-Powered Executive Dashboards.

Module III: AI Integration, Change Management & Entrepreneurship

  • Unit 9: AI Project Lifecycle & Technical Requirements.
  • Unit 10: Change Management & Overcoming Employee AI Resistance.
  • Unit 11: AI Entrepreneurship & Startup Opportunities.
  • Unit 12: Ethical AI Governance Frameworks & Responsible AI.

Module IV: Natural Language Processing & Generative AI

  • Unit 13: NLP Architecture & Text Analytics Fundamentals.
  • Unit 14: Rule-based Chatbots vs Generative Conversational AI Agents.
  • Unit 15: Prompt Engineering Frameworks (Zero-shot, Few-shot, Chain-of-thought).
  • Unit 16: Conversational UX Design & Enterprise AI Assistants.
BBA5FS114Communicating with AI

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Calicut University • FYUGP 2024 Syllabus

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