Retail Business Management (COM3MN208) — Syllabus & Course Structure
Lecture Notes • Complete Study Material & Course Outline
Course Details & Structure
| Credit | Lecture per week | Tutorial per week | Practical per week | Total Hours |
|---|---|---|---|---|
| 4 | 3 | 2 | - | 75 |
Pre-requisites: Students should know about the basic fundamental concepts of marketing, distribution channels, and consumer behavior.
Course Summary: By the end of this course, students will comprehend the fundamental principles and dynamics of retailing, distinguishing between organized and unorganized retail formats, and understanding the retail life cycle, challenges, and opportunities in the Indian context. They will also develop a comprehensive understanding of consumer behavior in retail settings, the significance of store formats, pricing strategies, and the integration of technology in retail decision-making processes.
Course Outcomes (CO)
| CO | Course Outcome Statement | Cognitive Level* | Knowledge Category# | Evaluation Tools Used |
|---|---|---|---|---|
| CO1 | Gain a comprehensive understanding of the retail industry, including its role, classification, growth patterns, and challenges, with a focus on the Indian context. | U | C | Examination, Assignment |
| CO2 | Develop proficiency in analyzing factors influencing consumer behavior in retail settings, identifying various types of retail stores, and evaluating location, positioning, and visual merchandising strategies. | Ap | P | Examination, Assignment, Case analysis |
| CO3 | Demonstrate competence in formulating retail pricing policies, implementing pricing strategies, and designing effective sales promotion campaigns, while also understanding the role of technology and ethical considerations in retail decision-making processes. | Ap | P | Case Study, Project |
* Cognitive Levels: Remember (R), Understand (U), Apply (Ap), Analyse (An), Evaluate (E), Create (C)
# Knowledge Categories: Factual Knowledge (F), Conceptual Knowledge (C), Procedural Knowledge (P), Metacognitive Knowledge (M)
Detailed Syllabus
| Module | Unit | Content | Hrs |
|---|---|---|---|
| Module I | The Retail Function | 10 | |
| 1.1 | Introduction to Retailing — Role of Retailing | 10 | |
| 1.2 | Organised vs Un-organised Retailing — Classification of Retail Stores — Growth of Retail Formats — Observation Study on Mall Management (Mall Visit Required) — Retail Life Cycle | ||
| 1.3 | An Overview of Retail Industry in India — Problems & Prospects of Retailing in India | ||
| 1.4 | Multi-Channel Retailing — Franchising — Non-Store Retailing Indian Scenario | ||
| 1.5 | Functions of Retailing | ||
| Module II | Understanding Retail Consumers & Store Formats | 10 | |
| 2.1 | Factors Influencing Retail Shopper | 10 | |
| 2.2 | Types of Retail Stores | ||
| 2.3 | Factors affecting Retail Location — Location Analysis | ||
| 2.4 | Store Positioning — Store Design & Visual Merchandising | ||
| Module III | Retail Pricing and Promotion | 12 | |
| 3.1 | Retail Pricing — Pricing Policies — Factors Influencing Pricing — Elements of Retail Price | 12 | |
| 3.2 | Price Sensitivity and Mark Down Policy | ||
| 3.3 | Retail Pricing Strategies — Every Day Low Pricing (EDLP) — Discussion on Retail Pricing Strategies of Major Retail Groups in India — Case Studies | ||
| 3.4 | Retail Sales Promotion Strategies | ||
| Module IV | Technology and Retail Decisions | 13 | |
| 4.1 | Integrated Systems & Networking — EDI | 13 | |
| 4.2 | Bar Coding — RFID — Its Applications in Retailing | ||
| 4.3 | Electronic Retailing — Role of Online Retailing | ||
| 4.4 | Consumerism & Ethics in Retailing | ||
| Module V | Open Ended Module for Practical:
| 30 | |
Recommended Reference Books
- Chetan Bajaj, Rajnish Tuli, Nidhi Varma Srivastava — Retail Management, Oxford Publishing, India.
- Michael Levy, Barton Weitz — Retail Management, McGraw Hill.
- Berman, Evans & Mathur — Retail Management: A Strategic Approach, Pearson Publications.
- David Gilbert — Retailing Management, Pearson Education.
- K.V.S. Madaan — Fundamentals of Retailing, Tata McGraw Hill.
Download Official Syllabus Notes (PDF)
Calicut University • FYUGP 2024 Syllabus
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