Calicut University • B.Com • Semester 3
Digital Transformation in Tourism (COM3VN202) — Syllabus & Course Structure
Official University Curriculum • Course Regulations & Scheme of Evaluation
| Course Code | COM3VN202 |
| Course Title | DIGITAL TRANSFORMATION IN TOURISM |
| Type of Course | Vocational Minor |
| Semester | Semester 3 (III) |
| Academic Level | 200-299 |
Course Structure & Credit Distribution
| Credit | Lecture / Week | Tutorial / Week | Practical / Week | Total Instructional Hours |
|---|---|---|---|---|
| 4 | 3 Hours | - | 2 Hours | 75 Hours |
Pre-requisites: Basic idea about digital technology and its usages.
Course Summary: The students will gain an in-depth understanding of various digital applications, platform models, and software architectures deployed in the contemporary tourism and hospitality industry.
Course Outcomes (CO)
| CO | Course Outcome Statement | Cognitive Level* | Knowledge# | Evaluation Tools |
|---|---|---|---|---|
| CO1 | Discuss and evaluate the concept, stages, and trends of Digital transformation in tourism. | E | P | Instructor-created exams / Quiz / Seminar / Assignments / Discussion / External Examination |
| CO2 | Evaluate the impact of digitization on tourists and consumer travel decision-making lifecycles. | E | P | Instructor-created exams / Quiz / Seminar / Assignments / Discussion / Debate / External Examination |
| CO3 | Appreciate the role of digitization in tourism and hotel operations, including PMS and departmental POS integration. | U | C | Instructor-created exams / Quiz / Seminar / Assignments / Discussion / External Examination |
* Cognitive Levels: Remember (R), Understand (U), Apply (Ap), Analyse (An), Evaluate (E), Create (C)
# Knowledge Categories: Factual (F), Conceptual (C), Procedural (P), Metacognitive (M)
Detailed Module-Wise Syllabus
Module I: Introduction to Digital Transformation in Tourism12 Hours
- Unit 1 (2 Hours): Digital Transformation: Concepts and scope.
- Unit 2 (2 Hours): Stages of digital transformation.
- Unit 3 (8 Hours): Digital Trends in Hospitality Industry — AI (Artificial Intelligence) and ChatGPT, Chatbots, IoT (Internet of Things), VR (Virtual Reality) & AR (Augmented Reality), Voice Search, Robotics.
Module II: Digital Tourists12 Hours
- Unit 4 (1 Hour): Digital Tourists — Meaning & definition.
- Unit 5 (1 Hour): Digital Touch Points in Tourism and Hospitality Industry.
- Unit 6 (2 Hours): 5 stages of Travel Consumer Journey.
- Unit 7 (2 Hours): Tourism Apps — Advantages & Features of Mobile applications.
- Unit 8 (2 Hours): Mobile apps as a marketing tool.
- Unit 9 (2 Hours): Digital interpretation in cultural and heritage sites.
- Unit 10 (2 Hours): Use of audio / video guides and multimedia applications.
Module III: Digital Economy in Tourism12 Hours
- Unit 11 (3 Hours): Concept and main elements of digital economy in tourism.
- Unit 12 (3 Hours): Digital platforms in hotel industry (OTAs, Meta-Search, Channel Managers, Sharing Economy).
- Unit 13 (2 Hours): Essential features of a tourism business website.
- Unit 14 (4 Hours): Online payment modes — internet and mobile banking, cards, wallets, m-payment interface, sharing economy platforms, blockchain technology and cryptocurrency.
Module IV: Digitalization in Hotels9 Hours
- Unit 15 (4 Hours): Digitalization in Hotels: Advantages and applications in daily operations.
- Unit 16 (3 Hours): Property Management System (PMS) and system interfaces.
- Unit 17 (2 Hours): Systems used in Point of Sale (Housekeeping, Front office, Restaurant etc.) and the Night Audit process.
Module V: Open-Ended Module for Practical Exercises, Case Study & Course Project30 Hours
Recommended Implementation Activities:
- Conducting a structured debate on the organizational and human resource challenges faced in digital adoption across traditional hotels.
- Conducting in-depth case studies on international hotel brands operating in India (e.g., Marriott, Accor, and Radisson).
- Using online booking platforms and hospitality simulation software to teach students how to make reservations for accommodations, flights, and activities, followed by group discussion.
- Conducting hands-on workshops on digital marketing strategies and social media advertising specific to the travel and tourism industry.
- Arranging field visits to technology companies specializing in travel solutions to expose students to cutting-edge innovations in travel technology.
Recommended Reference Books & Research Publications
- Dredge, D., Phi, G., Mahadevan, R., Meehan, E. & Popescu, E.S. (2018), Digitalization in Tourism: In-depth analysis of challenges and opportunities.
- Diana Foris, Adriana Florescu, Tiberi Foris and Sorin Barabas (2020), Improving the Management of Tourist Destinations: A New Approach to Strategic Management at the DMO Level.
- Tonino Pencarelli (2020), The Digital Revolution in the Travel and Tourism Industry, Information Technology & Tourism.
- OECD (2020), Preparing Tourism Businesses for the Digital Future, Chapter 2, OECD Global Tourism Trends and Policies.
- Khurramov O.K., The Highlight Priorities for The Development of Digital Tourism.
COM3VN202Digital Transformation in Tourism
Download Official Syllabus Notes (PDF)
Calicut University • FYUGP 2024 Syllabus
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